Vapid Content on Web


How much of the content you are reading on the web is vapid rubbish? As you read pages and posts online do you ask yourself, “who wrote this crap?”

When enormous amounts of digital content is produced for commercial gain and SEO is it really surprising that much of the copy you scan is light weight, passionless, merde. The English language, proud repository for Shakespeare, Milton and Christopher Hitchens, is reduced to a barely functional skeleton employed by poorly paid third world content writers. If the digital revolution is upon us heaven help our children and their children; where will poetry sit in Google’s canon?

Hardly sensible sentences and inadequately meaningful content adorn the pages of websites from here to Uzbekistan. Billions of websites and blogs promoting language in its most unappealing form. Jounalists being replaced by Public Relation operatives and bloggers being paid to write about subjects they don’t really care about. Social media is tweeting and Facebooking stuff and teams of likers are lining up to like stuff for profit.

What would George Orwell think about the current state of affairs? How many passionate writers like him are online and using the English language to cut through the lies and bullshit, which surrounds us? If the entire library of human knowledge and endeavour is online, together with the verses of multi-level marketers, corporate entities, and every other merchant pushing his, or her, wheel barrow, how are we to wade through the ocens of guff? Will Google’s algorithms direct me to the treasure, away from the vapid dross?

You get what you pay for in this life. Owners of websites like to pay a pittance for their online content. Nobody wants to pay for newspapers and magazines anymore. Information should be free, apparently. You put the words in my mouth, and bad writers will be putting the words in your children’s mouths; correction they are already doing so. If we do not value our language, it will morph into grunts and squeeks, teenage speak is possibly doing so. Texting, sexting, marriage proposals and dear Johhny letters via SMS – these are the current state of play.

Scribes were once employed by a human race, where the majority could not read or write. Are we heading back to the future with language? As I surf the net, where most of the copy is written by those with English as a second language, is the nuance missing from much of the content? Do I bother to read between the lines? Will my kids know the difference?


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